Grafiche Mercurio di Angri (SA) is among the most important industrial reality, technologically advanced and competitive in southern Italy in the graphic arts industry. The company is based in the valley of the Agro Sarnese-Nocerino, between Naples and Salerno, and its productive structure nowadays covers an overall surface of 10,000 square meters, of which 5,000 are covered. Despite the considerable size, the high level of process automation and the use of advanced machinery, united for the technology and performance of central-southern Italy, Grafiche Mercurio has conserved the best of the values of the small artisanal printing of over 50 years ago by the father of the current owners. In the Angri establishment, the absolute dedication to work, precision, and punctuality in deliveries is something tangible, as well as the will to progress, to improve continuously and to compete with innovation in order to give customers flawless results.
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Aide Partners Ogilvy PR communicates the art of the printing tradition of Grafiche Mercurio
Milan, July 18th, 2012 – Grafiche Mercurio, graphic arts leader family company in the south of Italy, has decided to trust Aida Partners Ogilvy PR for the management of communication and network building activities. The company will have the advice of a multidisciplinary team, constituted by Gabriele Ciullo, Alessandro Norata e Lucia Bruno, with the strategic supervision of Vincenzo Merante. For over half a century, Grafiche Mercurio makes available to its customers’ expertise, passion, and technology taking them by the hand and guiding their choices about everything that the printing art is, without ever limiting itself to the simple role of suppliers. It is this very consulting approach that Aida Partners Ogilvy PR chose as positioning for spreading the values of a company that, while witnessing at its helm the natural succession of generations, always succeeds at to keep its heart and passion in the middle of its main activity.
“The love for the printing is what has always characterized our reality”, says Diodato Mercurio, CEO of Grafiche Mercurio. “It is, for this reason, that after having decided to undertake a path to communication, we looked for a partner that puts the passion for their work in the first place”.
“For an agency like ours, that has always strived for quality and excellence, is exciting to work with a company that looks ahead to new means of communication without forgetting the solid tradition kept in its roots. Our mission will be to transform all the value elements of this Made in Italy excellence in a model of a virtuous company that combines the know-how with state-of-the-art techniques”, affirms Marco Delle Donne, CEO of Aida Partners Ogilvy PR.
Grafiche Mercurio received the
“La Vedovella” award
Grafiche Mercurio is pleased to announce that it was won the prestigious award of “La Vedovella” 2009.
The prize was awarded by Macchingraf in collaboration with a panel of experts and associates each year with printing companies that are more distinct in terms of industrial choices or the quality of their products. In this field, Sergio Franzi, CEO of Macchingaf, presented the award “La Vedovella” to the career of prof. Diodato Mercurio, holder of the Group Mercurio of Angri, for becoming – thanks to the entrepreneurship and the “sake of creating” that has always marked his direction – “the obligatory point of reference in the commercial printing industry in the whole south”. An award that has made proud prof.
Mercurio and his family, that has intervened in the event to represent the company that has lately being noted for its dynamism and quality throughout the national territory.
La Stampa Nazionale
The “La Vedovella” award has been highlighted also by the main specialized magazines of the sector.
Dedicated investments and openness to new business
“Faster and faster, never in a hurry!”, This is the motto of Grafiche Mercurio which, for over 60 years, has led the industrial center of Angri.
The latest investment by the Mercurio family aims to amaze the customer by reducing creation and delivery times, thanks to a Heidelberg Speedmaster XL 106 with a configuration also designed for plastic materials, which will allow it to enter the in-mold market.
The artisan passion, handed down through the generations, is flanked by research and technological development, thus becoming a successful business.
The company has a turnover of over 20 million and is considered among the most avant-garde companies in the graphic landscape of Southern Italy.
70% of the turnover derives from the production by the rotary press for large-scale distribution; the remainder derives from the production of labels for food companies, a highly developed sector in the area.
The printing department is the real heart of this company thanks to the highly specialized staff responsible for the operation of the very complex machinery used in the industrial typography. Among the machines, we find the 48-page Sunday 4000 8-color press, the 24-page Sunday 2000 and the seven-color Heidelberg XL105 with double coater
The real star is the Heidelberg Speedmaster XL 106-8P + LYYLX4 with CutStar unwinder, which allows you to use the offset press in web or sheet mode which includes a double IR and UV in-line coater.
An important configuration, specifically designed to meet the challenges of the label market, such as the printing of very thin materials sensitive to dimensional deformation. Among the features of the system stands out the Heidelberg CutStar unwinder, completely integrated into the machine itself to give the possibility to print complex materials while maintaining a high level of productivity.
“This unwinder – explains Gerardo Mercurio – gives us a great advantage: using the reel it allows us to reach the maximum speed up to 18000 copies / hour. Furthermore, we can obtain significant savings on the purchase of paper “.
The DryStar LED curing technology, used in combination with the drying towers between the two painters, is also designed to ensure flexibility that does not compromise production speed. It should also be emphasized the presence of the x4 outlet, which allows acrylic and UV drying at high speeds while keeping the temperatures inside the pallet under control, for a technological balance between speed and quality.
Finally, we find the “P” voltura, the real flagship of this configuration. This device allows you to print face-to-face materials with thicknesses up to 0.8 mm, significantly increasing the application opportunities of this system.
The configuration equipped with the in-mold package for printing on plastic will allow Grafiche Mercurio to enter this market.
“With this machine we can afford industrial production in the in-mold sector, also thanks to the equipment of a Heidelberg XL 106 DD rotary die-cutter and a Polar DCC die-cutter with counter-pressure cylinder and in-line banding dedicated to this application – he continues. – Our goal is to establish the second industrial pole of plastic products “.
And he concludes: “I think that being an entrepreneur in the south is much more difficult, but in 60 years of history we have obtained a lot of satisfaction and gratification. We have achieved these objectives because we have always guaranteed constant availability and availability and we respond personally to existing and potential customers. This for us is the right way to do business “.
The students from Istituto Marconi of Giugliano at Grafica Mercurio
The students of Giugliano’s Istituto Marconi at Grafica Mercurio
The initiative as part of the orientation and work-school alternation programme.
Il Mattino
